What changed? I started asking more questions. However, as I gained more experience, I began to enjoy these calls.
I was afraid of being grilled with difficult questions and struggled to answer everything that came up. When I first started in sales, I felt overwhelmed and intimidated when speaking with high-level leads. It could make all the difference between success and failure. So, my fellow sales people, take the time to research the market thoroughly and understand its nuances before taking the plunge into the US market. Rushing into the market without doing your due diligence could lead to costly mistakes. To succeed in the US market, it's essential to research and understand your brand positioning and nail down your Ideal Customer Profile. Moreover, branding and presentation play a much more vital role in the US market than in India, where a less design-driven brand may still find success.
#EBOOKS LIMECHAT FULL#
However, I soon discovered that line managers have full control over their teams' budgets and purchasing decisions in the US. Personally, I made the mistake of assuming that only Founders/CXOs would have control over budgets in the US, based on my experience in the Indian market. For instance, basic elements like Budget, Authority, and Timelines are well-defined in the US market, whereas things can be less clear-cut in India. There are significant differences between how the Indian and US markets operate. However, one mistake that many of us make is not conducting thorough market research beforehand. If any of you have any more ideas, please reach out and let's chat :)Īs an Indian #SaaS Sales Professional, I know how tempting it can be to try and break into the lucrative #US market.
Partner up with locals: Partnering with local experts, such as consultants or agencies, can be a great way to gain insight into the US market and build valuable connections with potential customers and partners. Develop a robust content marketing strategy that showcases your expertise and provides value to your customers. If your customer service is top-notch and you go the extra mile to make customers feel valued and appreciated, you're going to be well received.Įmbrace digital marketing: Leverage social media, email marketing, and other digital channels to reach and engage with your target audience. Make customers feel like kings and queens: In the US, customer service is highly valued, and consumers expect a high level of support and assistance. Create a unique brand identity and invest in high-quality branding and design. Focus on building a brand that resonates with your target audience and reflects your company's values and mission. More often that not, there are already 10s of similar products to yours in the US - thus this exercise helps in finding the differentiator and positioning it accordingly.īe a brand people love: In the US, having a strong brand is key to standing out and attracting customers. Conduct market research to understand consumer preferences, cultural nuances, and buying behaviors.
Get to know your target audience, competition, and market trends. While I am no expert, and I am myself figuring out the playbook to succeed in the US market, here are some thoughts I've gathered over time.ĭo your homework: Before making the first push in the US, make sure you research the market thoroughly. This is a common question in the minds of Indian #d2cbrands brands, who want to make it big. Ever since I started working with LimeChat, I get asked about #expansion into the #US.
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